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Tao Digital Marketing, based in Bolton town centre, is a search marketing agency which works with clients to help them have the best online presence possible.
Bolton entrepreneur Matt Tomkin launched the business on 4th May 2017.
As he secured more business, staff became full time and Matt grew the team organically as revenue increased.
In summer 2020 they moved into new modern premises in the heart of Bolton town centre, occupying the entire first floor of the building.
Tao Digital Marketing’s team has grown from three to 10 over the past 12 months. As the business takes on more clients, and those clients recommend them to others, work continues to come in - especially more businesses are realising that they need an outstanding online presence.
Hiring and training has been a key area to ensure that this growth remains sustainable. There is a good mix of young talent that can be trained and more experienced team members who can bring their knowledge and experience to provide strategic advice and teach others.
Matt Tomkin, Founder and CEO Tao Digital is passionate about his home town of Bolton and giving local talent the chance to shine in a career.
He said: “One thing we are proud of at Tao Digital is that we are transparent and honest.
“We care about our clients and our employees. We provide employees with a clear pathway to success and are formulating transparent progression bands so that the team understands what they need to do in order to further their careers.
“We want our employees to enjoy their work, and this will in turn provide a better experience for our clients.
“I love watching the team grow and I'm so happy we have been able to provide the roles for them to thrive and achieve not only their career goals, but personal goals too.”
They have supported the careers team and attended the Graduate Futures event in June 2021, which sought to support final year students and graduates into employment.
Plans are in place to organise individual tailored sessions with students to talk to them about the industry and tips to help them to prepare for the world of work.
Tao Digital Marketing works with clients including Shorrock Trichem, Fleetcover, Lelli Kelly Shop, Hilton Smythe and Trakm8.
What do we do?
Tao Digital concentrates on three main areas: SEO (Search Engine Optimisation) Services, Paid Search Management (sometimes known as ‘PPC’ or ‘Pay Per Click’) and Web Design & Development.
Their services result in outstanding outcomes for clients. A study for one of their clients showed how they increased leads by 751% (175 to 1,489).
What we offer
Tao Digital Marketing is particularly proud of its core values: Honesty, passion, collaboration and focused on growth.
They are a socially responsible employer who cares passionately about Bolton and wants to invest in the town’s businesses and its people.
They believe in hiring team members based on an individuals’ character, attributes and potential and creating the role based on those.
They want to hear from graduates who are enthusiastic and willing to learn, and can be flexible in a rapidly evolving environment.
Younger members of the team receive mentoring sessions from key industry figures on a weekly basis. Two of their team members are apprentices, and their most recent employee is starting a degree apprenticeship.
The company is focused on offering opportunities for new employees to develop and learn and to carve out a successful career in a growth sector.