The Biggest Business Trends for 2022

02/12/2021

If you’re in business, it’s essential to keep ahead of the curve. Being aware of the latest trends can be the critical difference between having a successful business, or not.

So, what are the top business trends for the year ahead? Let’s take a look…

1. Sustainability

It’s more important than ever to do business in a green and environmentally-friendly way. Everything from reviewing your supply-chain to recycling your packaging can have a significant impact on the world we live in.

Sustainability is not only great for the environment, but your businesses’ bottom line too. Nearly two-thirds of people are willing to pay a premium for environmentally-friendly products and services.

2. Artificial intelligence (AI)

Automation has been around for a long-time in industries such as manufacturing, agriculture and transportation. However, AI is now taking off and is set to play a leading role in 2022.

AI can save companies valuable time on repetitive tasks, from data analysis to answering common customer queries. Only 37% of businesses currently use AI, which means you can get ahead of your competitors by utilising it.

3. Working from home

Even though many people have now returned to the office, many companies are still offering working from home or hybrid working as an option for employees.

This means businesses that offer products and services to help home-based employees, such as cloud computing and event hosting will be able to reap the benefits.

4. Video marketing

With more and more content being readily available to consumers, businesses need something that will stop people in their tracks and encourage them to buy. Video marketing is a fantastic way to do this.

Eight out of ten people have admitted to making a purchase after watching a video. There are lots of great advantages to videos. They’re easy to make, extremely engaging, and they can even help businesses rank in the search engines too. If you’re in business, make 2022 the year you refine your video marketing strategy.

University of Bolton, business pedigree

If you’re keen to make your mark on the world of business, one of the best things you can do is sign up for our business degrees.

You can study business management alongside a variety of different disciplines, including marketing, finance and law, meaning you can customise your learning to fit your career aspirations.

What’s more, an additional foundation year means you can take what you have learnt and apply it in an active working environment as well as learn practical skills that will help your career trend upwards in the years to come.

Located in Greater Manchester, the University of Bolton’s Business School has been ranked No.1 in England for course satisfaction. *

To find out more about studying for a business degree at Bolton, see our available courses.

*The Guardian University Guide, 2022