What Does A Digital Content Creator Do?

Are you skilled at juggling between 4 to 5 social media platforms? If yes, then you must be on top of your game when it comes to meme culture, gifs, reels, stories, and more. Gen Z truly has mastered the trick of finding a cause to support, managing social media, being politically vocal, and making all of it look fun at once. In other words, they are natural digital content creators who can create content out of anything and make it go viral and engage with the target audience.  

However, it is easier said than done. 

Not all content becomes viral. Some just float around the internet, making a minimal impact and almost getting lost in the ether. Getting your basics right and understanding what goes into making impressive digital content is the first step towards a successful career in digital content creation. And those who master this, will truly be efficient digital content creators. 

So, What Exactly Do Digital Content Creators Do? 

A digital content creator is responsible for creating entertaining and educational content and acts as an entity's mode of communication. They can use one or all forms of media such as videos, podcasts, writing, images, etc., based on the requirements of the company and the target audience demand. 

The Need For Digital Creators  

With over 5 billion people actively using the internet today, content has become one of the most prominent ways of communication. The creator economy is on the rise and will continue to do so for the foreseeable future, and the demand for digital creators remains important. Here’s how content creators help brands and businesses.  

Getting Multifold Engagement 

Content creators are responsible for producing content in the form of videos, images or blogs that are highly engaging, and will attract ‘eyeballs’. They must ensure that the content can hold the visitor’s attention and encourages engagement.  

Gaining Leads 

Your job as a digital creator allows you to reach new audiences every time you produce new content. With the help of content creators, businesses can attract more leads and get more conversions or sales.  

Brand Building 

Content creators are responsible for creating strong and consistent brand messaging across all platforms and building the brand with the help of fresh content. The more content you create, the better your brand reach. 

Why Choose the Digital Content Creation Degree?  

This course is designed to spark innovation and curiosity in new-age content creators that can help the creator economy thrive; offering a quick rundown on various facets of digital creation, such as storytelling, designing, media production, and so much more.  

Course Highlights  

- This hands-on, interdisciplinary course allows you to explore a wide range of digital technologies and traditional media and platforms, offering you an extensive toolkit to draw from when you create digital content. 

- You'll have access to excellent media, design and technology facilities, including a film and audio suite, a visual effects studio with an infinity curve green screen, graphics and animation suites, and fully equipped media and photography studios. 

- Our dedicated industry specialists will guide you to explore digital and convergence cultures, including audience development, social identity and branding, and delivery platforms. 

- We'll encourage you to experiment and apply your skills in innovative and novel ways, crossing the boundaries between traditional media and emerging digital activities. 

Want to sharpen your digital content creation skills? Or wish to make a fresh start to your career as a digital content creator? The University of Bolton’s BA (Hons) Digital Content Creation course will equip you with everything you need to become a master digital content creator! Learn more about our course and get in touch with us at enquiries@bolton.ac.uk or call on 01204 903807.  

Bolton, where our students needs are put first!