Digital marketers are in demand. Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.

Key information

Award:

BSc (Hons)

Mode of Study:

Full-time

Duration:

3 years

Location:

University of Bolton

UCAS points:

104

UCAS code:

N700

Start date:

25/09/2023

Course Details

Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Bolton is a Chartered Institute of Marketing (CIM) Accredited Degree University. Our industry-focused BSc (Hons) Digital Marketing and Management degree offers you the skills and understanding you'll need for a career at the forefront of this rapidly-evolving area of business and e-commerce, along with the benefits of studying a CIM Accredited Degree.

Inspired by the thinking of the CIM and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today's digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.

Our expert team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You'll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We'll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager's toolkit. Moreover, we'll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.

Live briefs, guest lectures and specialist modules will support you in gaining experience in a range of digital marketing techniques and develop the essential practical and technical skills you'll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing and e-commerce manager.

Highlights

Our Business, Management and Marketing courses are ranked second in the UK and top in the North West of England for course and teaching satisfaction by the Guardian University Guide 2022.
The Times and The Sunday Times Good University Guide 2022 also ranks our Business, Management and Marketing courses second in the UK and top in the North West of England for student experience.
The University of Bolton is a CIM Accredited Degree University. Our BSc (Hons) Digital Management and Marketing is a CIM Accredited Degree and offers a range of CIM exemptions. During your studies, you'll be able to join the CIM as a Studying Member and benefit from access to a wealth of additional study resources and a professional network.
Our team of highly knowledgeable and enthusiastic lecturers offer face-to-face sessions and one-to-one support, ensuring you can access help and advice when you need it.
Your teaching and tutorial team brings an impressive range of professional experience and academic prowess to the course, so you’ll have the chance to explore and evaluate a range of perspectives relating to your studies.
In your final year, you’ll be able to choose option modules that cover specialist subjects such as advanced data analytics (blockchain and digital disruption) or the psychology of digital consumer behaviour.
This course is offered in our vibrant Institute of Management environment in Bolton, Greater Manchester. By studying alongside people interested in related subject areas, such as business management, law and finance, you can benefit from a broader range of knowledge and experience that supports cross-disciplinary thinking and inter-professional working.
By designing the course assignments and projects to mimic industry pipelines and standards, we aim to give you an industry-relevant education that prepares you for a career in digital marketing and management.
We offer opportunities to work from live briefs throughout the programme, giving you the chance to connect with industry partners and benefit from projects focused on current market conditions and technologies.

Key Features

The Institute of Management, and the wider University, provide a warm and friendly environment for your studies, with purpose-built teaching facilities and excellent student support and library services.
We use small group and tutorial teaching, so you have the opportunity to benefit from the excellent support offered by our teaching staff.
A big part of our commitment to your progress is helping you develop your employability and industry networks. So we’ll encourage you to attend guest lectures that give your learning context, offer industry contact, and contribute to your underlying professional development.
Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.
Innovation and research findings are woven into our teaching. We offer a robust academic underpinning to your studies of business management and digital marketing.
We’ll support you to develop sought-after skills such as background research, critical reasoning and problem-solving, as well as professional communication, time management, teamwork, and lifelong learning.
We continually monitor and update the course to reflect current and ever-changing digital marketing issues and keep your learning in line with technological advances and innovations.
By choosing to study with us, you'll have the chance to enjoy Bolton's many shops, bars, restaurants and leisure facilities. Manchester, one of the UK's most multicultural and lively cities, is less than 20 minutes away by train. Not forgetting, the North West of England is renowned for its beautiful countryside, coastline and heritage. This makes Bolton an ideal base from which to explore some of the best cultural and outdoor activities the UK offers.

Professional recognition

The University of Bolton's BSc (Hons) Digital Management and Marketing programme is a Chartered Institute of Marketing (CIM) Accredited Degree. It includes the following CIM exemptions:

Level 4 CIM exemptions
After graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 4 Certificate in Professional Marketing module 'Applied Marketing and Planning Campaigns'. To obtain the CIM's Level 4 Certificate in Professional Marketing or Level 4 Certificate in Professional Digital Marketing, you'll be required to pass one further elective module. For your exemptions to be valid, you'll need to sign up to study with the CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional unit within five years of graduation.

Level 6 CIM exemptions
Additionally, after graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 6 Diploma in Professional Marketing module 'Marketing & Digital Strategy'. To obtain the CIM's Level 6 Diploma in Professional Marketing, you'll be required to pass the 'Innovation in Marketing' module plus one elective module. Alternatively, you could pursue the CIM's Level 6 Diploma in Professional Digital Marketing, in which case you'll be required to pass both the 'Digital Optimisation' and 'The Digital Customer Experience' modules. For both Level 6 qualifications, you'll need to sign up to study with CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional units within five years of graduation for your exemptions to be valid.

We are also seeking professional accreditation with the Digital Marketing Institute (DMI).

104 UCAS points. Please see our guide to the UCAS Tariff for examples of how to achieve these points.
Any subjects are acceptable at Level 3. Relevant subjects are preferred; for example, business studies, psychology, computing or science.
You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent), including English and Mathematics.
If you have non-traditional entry qualifications and relevant experience, or a suitable portfolio of work that we consider a reasonable substitute for the qualifications we typically accept for this course, we’ll be happy to consider your application.
You may be required to attend an interview and/or provide a portfolio of work.
If English isn’t your first language, you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details.
If you don’t meet the entry requirements for this course, please consider our BSc (Hons) Business Management with foundation year course.

Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.

As the University of Bolton is well-established as a provider of education across the spectrum of business management and digital technologies, we’re ideally placed to offer degree-level studies in digital marketing and management.

Advances in technology are driving innovations in marketing and retail. The growth in new media platforms, including social media, has led to changes in how consumers interact with brands, products and services. Consumers are demanding more personalised, interactive and entertaining marketing communications, served through constantly evolving digital and online channels via an ever-changing range of devices. Our BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you’ll be well-prepared for a career in digital marketing and management, working for an employer, an agency, or as a freelance consultant.

What can I do with this qualification?

Exciting opportunities are available with big brands, advertising and marketing agencies, and organisations of all sizes needing digital marketing and e-commerce expertise to promote their brands, products or services. They want professionals who can manage digital marketing content and build strategy using their excellent understanding of the content marketing funnel, sound knowledge of data analytics and clear understanding of design for digital, online and mobile platforms. As a graduate of this course, you’ll possess impressive practical and technical prowess in digital marketing, alongside the management and communication skills needed to lead marketing projects.

After graduation, you’ll be well placed to seek roles in digital marketing management, digital campaign management, SEO, PPC, social media management and brand management. You’ll likely also find opportunities in social media content management and strategy, digital advertising, leading business project teams and more general e-commerce roles. Depending on your interests, you might also pursue data analytics, web design, app development, or market research roles.

You’ll also be ready to progress to postgraduate-level studies or professional qualifications to develop your expertise and professional practice further. The University of Bolton offers a range of master’s degrees in business management and creative technologies that could enhance your career prospects and job satisfaction. Moreover, you'll be well placed to pursue additional qualifications and higher levels of membership with the CIM.

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

Management
Communications and PR
Media and journalism
Financial management
Information systems
Purchasing
Teaching and education
Self-employment
Banking
Auditing and quality assurance
Project management
Risk and insurance
Research
E-tail

Course fees

Home Fees	Year of study				Total
Entry year	2022/23	2023/24	2024/25	2025/26
2023	£9,250	£9,250	£9,250	-	£27,750
2023	-	£9,250	£9,250	£9,250	£27,750

International	Year of study				Total
Entry year	2022/23	2023/24	2024/25	2025/26
2023	£12,950	£12,950	£12,950	-	£38,850
2023	-	£13,550	£13,550	£13,550	£40,650

Important note regarding tuition fees for the 2022-2023 academic year: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.

The fees for a student's course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.

For 2022-2023 entry, the maximum government approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2022-2023 and its current rating in the Teaching Excellence Framework.

Bursaries

Click here for more information about the scholarships and bursaries available to University of Bolton students.

For details of how to apply for this course, please choose your status from the options below:

If you wish to apply for multiple institutions or multiple courses at Bolton for September entry, then apply through UCAS

You can apply for up to 5 courses through UCAS (at the same or different institutions) for a fee of £27. Alternatively, if you only wish to apply for a single course at a single institution then a reduced applicant's fee of £22.50 is applicable.

The online application form and guidance notes are available on the UCAS website.

You will need the following information to complete your UCAS application form:

Institution Code Name: BOLTN
Institution Code Number: B44

UCAS - Universities and Colleges Admissions Service

Tel: 0870 1122211
Web: www.ucas.com

If you wish to apply for a single course offered by the University of Bolton for any intake, you can apply directly

If you have carefully considered your course and institution choices and decided that this course is the best option for you, you may apply directly to the University using our online application form shown below.

A direct application to Bolton provides the following features:

Free of charge to apply
Secure, simple and streamlined
Contact us directly for any admissions queries
Regular updates on your application directly from the University
Invites to offer holder events and taster sessions where you can meet your future tutors and get a flavour of university life

NOTE: You cannot apply both through UCAS and directly to Bolton. Submitting an application to any university through UCAS during the same academic year will void any direct application you make to Bolton.

For courses starting in September, please be aware that we are required to share your information with UCAS if we accept you on this course. We will create a simplified UCAS acceptance record on your behalf and return this to UCAS. By submitting your application directly to the University of Bolton, you agree to these terms.

If you are ready to apply directly, please select your chosen start date from the list below.

Before applying, please read the entry requirements section of this page.

If your course runs at multiple locations or has various start dates, please be sure to select the correct application link from the list below.

Before beginning your application, you should have the following information to hand:

Details of the educational establishments you attended and dates
Your certificates for the qualifications you are using to gain entry to the course – you will need to enter the completion date and upload copies
Details of any employment history, including name, address, dates and role
Personal statement – this can be either input into the relevant field or uploaded separately
Details including e-mail addresses of two referees, at least one of which should be someone who can provide an academic reference

Please make sure any documents you wish to upload in support of your application are in pdf or jpeg format. Personal statements may be word documents.

Please ensure your data is correct at each stage of the application before you proceed to the next page. If you use the back button at any time during the application, you should check the validity of the data you have already inputted.

If you experience difficulties during the application process, contact the Undergraduate Admissions Team on 01204 903394 or UGadmissions@bolton.ac.uk

Apply online: University of Bolton BSc(Hons) Digital Marketing Management - 25 September 2023

Thank you for your interest

In order to determine your suitability for this course as an international student and also to confirm you meet any initial eligibility criteria, we need you to answer a few short questions.

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English Language Qualifications

Have you completed an English Language qualification prior to application or have a valid exemption as per the list below? (The qualification/exemption must be uploaded with this application)

Acceptable English Language Tests – Undergraduate and Postgraduate

These tests must have been taken within 2 years of the start of the course

Test	Entry Requirements
IELTS Academic (taken within 2 years)	Undergraduate programmes 6.0 with no band below 5.5 Postgraduate programmes as per entry requirements
IELTS Indicator	Undergraduate programmes 6.0 with no band below 5.5 Postgraduate programmes as per entry requirements
PTE	Undergraduate and Postgraduate requiring IELTS6.0 Overall score of 50 with no less than 42 in each component Postgraduate requiring IELTS 6.5 Overall score of 58 with no less than 50 in each component Postgraduate requiring IELTS 7.0 Overall score of 65 with no less than 58 in each component
TOEFL iBT Including Special Home Edition	Undergraduate and Postgraduate requiring IELTS6.0 Overall score of 80 with the following component scores: Reading – 18 Writing – 17 Listening – 17 Speaking - 20 Postgraduate requiring IELTS 6.5 Overall Score of 88 with the following component scores: Reading – 20 Writing – 19 Listening – 19 Speaking 21 Postgraduate requiring IELTS 7.0 Overall Score of 100 with the following component scores: Reading – 23 Writing – 24 Listening – 22 Speaking 22
Pearson Versant	Undergraduate and Postgraduate requiring IELTS6.0 Overall score of 55 Postgraduate requiring IELTS 6.5 Overall score of 60 Postgraduate requiring IELTS 7.0 Overall score of 65
Duolingo	Undergraduate and Postgraduate requiring IELTS6.0 Score of 100 – no component less than 85 Postgraduate requiring IELTS 6.5 Score of 110 – no component less than 95 Postgraduate requiring IELTS 7.0 Score of 120 – no component less than 105
Trinity College (Integrated Skills)	Undergraduate and Postgraduate requiring IELTS6.0 ISE II –Distinction in each component Postgraduate requiring IELTS 6.5 ISE III – Pass in each component Postgraduate requiring IELTS 7.0 ISE III – Merit in each component
Other qualifications we currently accept (which do not require an additional SELT)
GCSE in English Language (from a UK awarding body)	Undergraduate and Postgraduate requiring IELTS6.0 Grade C Postgraduate requiring IELTS 6.5 Grade B
Irish Leaving Certificate Ordinary Level English	Undergraduate and Postgraduate requiring IELTS6.0 Grade C/C3 (20 points) Postgraduate requiring IELTS 6.5 Grade B/B3 (37 points)
Irish Leaving Certificate Higher Level English	Undergraduate and Postgraduate requiring IELTS6.0 Grade D/D2 (46 points) Postgraduate requiring IELTS 6.5 Grade C/C2 (66 points)
IGCSE English as a First language (for syllabus 0500 Listening and Speaking must be separately endorsed on the certificate)	Undergraduate and Postgraduate requiring IELTS6.0 Grade C Postgraduate requiring IELTS 6.5 Grade B
IGCSE English as a Second language (for syllabus 0510 Speaking must be separately endorsed on the certificate)	Undergraduate and Postgraduate requiring IELTS6.0 Grade C Postgraduate requiring IELTS 6.5 Grade B
Cambridge Advanced English	Undergraduate and Postgraduate requiring IELTS6.0 170 points with no component below 160 Postgraduate requiring IELTS 6.5 180 points with no component below 170 Postgraduate requiring IELTS 7.0 185 points with no component below 180
International Baccalaureate (IB) Standard or Higher Level English Language (Syllabus A)	Undergraduate and Postgraduate requiring IELTS6.0 Grade 4 Postgraduate requiring IELTS 6.5 Grade 5
International Baccalaureate (IB) Standard or Higher Level English Language (Syllabus B)	Undergraduate and Postgraduate requiring IELTS6.0 Grade 5 Postgraduate requiring IELTS 6.5 Grade 6
European Baccalaureate English Language	Undergraduate and Postgraduate requiring IELTS6.0 Grade 70% Postgraduate requiring IELTS 6.5 Grade 80%

Acceptable European qualifications

English component must be obtained within the last 4 years

Country	Qualification
Austria	Reifeprufungszeugnis/Maturazeugnis at 2.0
Belgium	Diplome d'acces a l'enseignment superieur/Diplome van Hoger Secundair Onderwijs at 75%
Bulgaria	Diploma Za Sredno Obrazovanie at Grade 3
Croatia	Svjedodzba o Maturi at grade 4.0
Cyprus	Apolyterion at 15
Czech Republic	Maturitni Zkou'ce/Maturita at grade 2.0
Denmark	Studentereksamen/HF/HHX/HTX/IBB /Diplomingenior at grade 9
Estonia	Riigieksamitunnistus or Gümnaasiumilõputunnistus at 70%
Finland	Ylioppilastutkintotodistus or Studentexamensbetyg at grade 5
France	Baccalauréat (le bac) or the Option Internationale du Baccalauréat at grade 12.5
Germany	Zeugnis der Allgemeinen Hochschulreife or Abitur or a Fachgebundene Hochschulreife at grade 2 / gut
Greece	Apolyterion at grade 15
Hungary	Erettsegi at grade 4
Italy	Diploma di Esame di Stato at grade 8/80%
Latvia	Atestats Par Visparejo Videjo Izglitib at grade 8
Lithuania	Brandos Atestatas at grade 8
Malta	Matriculation Certificate at grade C
Moldova	Diploma de Bacalaureat or Atestat de Studii Medii de Cultura Generala at grade 9
Netherlands	Diploma Middelbaar Beroepsonderwijs (MBO) or Diploma Voorbereidend Wetenschappelijk Onderwijs (VWO) at grade 8
Norway	Vitnemal-Videregaende Opplaering at grade 4
Poland	Swiadectwo Dojrzalosci / Matura at grade 70%
Portugal	Diploma de Ensino Secundario at grade 14
Romania	Diploma de Bacalaureat (English with all components at B2)
Slovakia	Vysvedcenie O Maturitnej at grade 2
Slovenia	Maturitetno Spricevalo at grade 4
Spain	Titulo de Bachillerato at grade 8
Sweden	Fullstandigt Slutbetyg Fran Gymnasiesk at grade C
Switzerland	Maturitatszeugnis or Maturite Federal at grade 5
Ukraine	Aтестат про повну загальну середню освіту at grade 10

Acceptable International Regional qualifications

Must be obtained no more than 4 years before the proposed start date of the course

Country	Qualification	Grade
Bahamas	General Certificate of Secondary Education	Grade C in English
Botswana	General Certificate of Education Ordinary Level	Grade C/4 in English
Brunei	Cambridge O Level	Grade C6 in English
Cameroon	GCE O level	Grade C in English
Hong Kong	HKCEE	Grade C in English (Syllabus B)
Hong Kong	HKDSE	Grade 4 in English
Kenya	Kenya Certificate of Secondary Education	Grade C in English
Malaysia	Malaysian 1119	Grade 6C in English - IELTS 6.0
Singapore	Singapore Cambridge O Level	Grade C6 in English
South Africa	South Africa National Senior Certificate	Grade 5 in English
Tanzania	Certificate of Secondary Education	Grade C in English
Uganda	Certificate of Education	Grade 6
Zambia	Zambia School Certificate	Grade 6 in English
Zimbabwe	General Certificate of Education Ordinary Level	Grade C in English
	Caribbean Examination Council	General proficiency Grade III in English
Nigeria/Ghana	WAEC/NECO	Grade C6 in English

I confirm I hold one of the above English Language Qualifications/Exemptions before making an application. I will upload the evidence with this application.

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Thank you for your interest

Please secure an approved English language qualification and then apply for the next intake.

Question

Have you ever received a visa refusal for entry into the UK or any other country?

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Thank you for your interest

Unfortunately we would be unable to sponsor under the Student Route Visa. If you do not require a visa to study in the UK please email us for further advice: intadmissions@bolton.ac.uk

Your Funding

Do you have full funding in place to cover your full tuition fees and living costs as required by UKVI? Please click here for more information.

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Unfortunately we will be unable to continue with your application.

Question

Have you read and understood the course entry requirements and confirm that you fully meet the requirements? (Please click on Entry Requirements tab above to ensure you comply with all the requirements for this course)

You may also refer to the following pages for information about International Qualifications equivalency: https://www.bolton.ac.uk/international/your-country-entry-requirements/

For further assistance with international qualifications equivalency (paid service) – please refer to the ECCTIS website (previously known as NARIC): https://ecctis.com/Qualifications/FindTheServiceForYou.aspx

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Thank you for your interest

Unfortunately we will be unable to proceed with your application as all entry requirements must be met.

Final Terms & Conditions

Please read the following:

I understand that the university reserves the right to withdraw their offer at any stage once the quota for the course has been filled.
I understand that I will be required to pay full fees before CAS issuance is considered by the university.
I must declare any agent or consultant at the start of my application and they must be on the list of approved agents. (We also have Branch Offices in Africa, South Asia, Middle East and Central Asia who fully manage applications in their respective regions.)
I am able to complete the course in the normal duration.
I am able to arrive on time for the published start date.
I confirm that I will be 18 years old or more on the start date of the course.
I understand that the following documents will be uploaded as part my application:
(a) Passport with at least 6 months validity before start of course.
(b) Personal statement (written by myself).
(c) CV if applicable.
(d) Previous qualifications.
(e) English language certificate or proof of exemption.
(f) Professional references if applicable.
(g) Bank Statements and TB Certificate if applicable at the CAS issuance stage.
I have read and understood all questions and answered them correctly and truthfully to the best of my ability and knowledge.

Tick here to confirm you agree to the above

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Thank you for your interest

Unfortunately we will be unable to proceed with your application.

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Based on the information supplied, we would like to invite you to apply for this course.

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Apply Online

The University welcomes applications from international students from all over the world. We try to make the application process as simple and as fast as possible for our international applicants.

How you apply is determined by your current location and what you are choosing to study:

Apply direct to the University. Links for the next available intakes of this course are shown below. Please click the link which will direct you to the online application form. Please read the user guidance before completing this.
Apply via one of our approved in-country referral partners. A list of our partners may be found on the International pages of this website.
Apply via UCAS for courses starting in September only – visit www.ucas.com.

Should you have any queries please contact the International Team on +44 (0) 1204 903110 or email international@bolton.ac.uk

Apply online: University of Bolton BSc(Hons) Digital Marketing Management - 25 September 2023

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University of Bolton Group Partners

Bolton College
University Collegiate School
Alliance Learning
University of Bolton

For valued members of the University of Bolton Group and progressing students, we try to make our application process as simple and as fast as possible.

If you have carefully considered your course and institution choices and decided that this course is the best option for you, you may apply free of charge to the University. By selecting the appropriate link from the list shown below, you will be taken directly to our online application form. Please read the user guidance before completing this, and ensure you upload all supporting documents such as certificates and your personal statement when you apply.

When you are asked to add a contact email address, please ensure you add your college/university email account address as well as your personal address. If you do not add your college address as your contact address, we will be unable to identify you as a partner and offer you the benefits of being part of our group.

If you are ready to apply directly, please select your chosen start date from the list below.

Before applying, please read the entry requirements section of this page.

If your course runs at multiple locations or has various start dates, please be sure to select the correct application link from the list below.

Before beginning your application, you should have the following information to hand:

Details of the educational establishments you attended and dates
Your certificates for the qualifications you are using to gain entry to the course – you will need to enter the completion date and upload copies
Details of any employment history, including name, address, dates and role
Personal statement – this can be either input into the relevant field or uploaded separately
Details including email addresses of two referees, at least one of which should be someone who can provide an academic reference

Please make sure any documents you wish to upload in support of your application are in pdf or jpeg format. Personal statements may be word documents.

If you experience difficulties during the application process, contact the Undergraduate Admissions Team on 01204 903394 or UGadmissions@bolton.ac.uk

Apply online: University of Bolton BSc(Hons) Digital Marketing Management - 25 September 2023

We look forward to receiving your application and you continuing your academic journey with us!

Lectures introduce the core course content, while seminars allow you to explore subjects in greater detail through both face-to-face and online teaching sessions. Tutorials offer you space to ask questions, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios as a means to help you learn to apply academic theory to real-life scenarios, allowing you to gain insights into current practice in a working digital marketing environment. You’ll also need to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by a variety of visiting experts from relevant employment areas offer you the chance to further develop your technical knowledge and understanding. We work collaboratively with industry partners to create live briefs and offer work placements that give you opportunities to experience current e-commerce and digital marketing practices first-hand.

In terms of assessment, you can expect time-constrained exams, essays, reports, presentations, portfolios, and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.

We also use other forms of assessment to help you learn, provide you with feedback and inform your development. These do not, however, count towards your final module mark.

Modules

The modules listed below may be a mixture of compulsory and optional. You may not have the opportunity to study all the modules shown as part of the course.

Professional and Academic Skills Development
Business Environment
Contemporary Issues in Marketing
Information Systems and Big Data Analysis
Introduction to Data Analytics
Financial Decision Making in Business
Project Management
Enterprise, Innovation and Creativity
Customer Insights
Planning Campaigns
Business Management and Career Development
Business Project
Dissertation
Strategic Management
E Commerce and Contemporary Marketing Practice
Integrated Digital Marketing Strategy
Psychology of Digital Consumer Behaviour
Advanced Data Analytics
Digital Marketing Techniques

Assessment methods

Level	Assesment method
Level one	Coursework 42%, Practical exams 32%, Written exams 26%
Level two	Coursework 67%, Practical exams 25%, Written exams 8%
Level three	Coursework 66%, Practical exams 15%, Written exams 19%

Learning activities

Level	Learning activity
Level one	Guided independent study 66%, Scheduled learning and teaching activities 34%
Level two	Guided independent study 66%, Placement/study abroad 17%, Scheduled learning and teaching activities 17%
Level three	Guided independent study 77%, Scheduled learning and teaching activities 23%

Disclaimer

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.