BSc (Hons) Digital Management and Marketing

Digital marketers are in demand. Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.

Digital Management and Marketing

Key information

Award:

BSc (Hons)

Mode of Study:

Full-time

Duration:

3 years

Location:

University of Bolton

UCAS points:

104

UCAS code:

N700

Start date:

To be confirmed

Course Details

Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Bolton is a Chartered Institute of Marketing (CIM) Accredited Degree University. Our industry-focused BSc (Hons) Digital Marketing and Management degree offers you the skills and understanding you'll need for a career at the forefront of this rapidly-evolving area of business and e-commerce, along with the benefits of studying a CIM Accredited Degree.

Inspired by the thinking of the CIM and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today's digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.

Our expert team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You'll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We'll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager's toolkit. Moreover, we'll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.

Live briefs, guest lectures and specialist modules will support you in gaining experience in a range of digital marketing techniques and develop the essential practical and technical skills you'll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing and e-commerce manager.

Highlights
  • Our Business, Management and Marketing courses are ranked second in the UK and top in the North West of England for course and teaching satisfaction by the Guardian University Guide 2022.
  • The Times and The Sunday Times Good University Guide 2022 also ranks our Business, Management and Marketing courses second in the UK and top in the North West of England for student experience.
  • The University of Bolton is a CIM Accredited Degree University. Our BSc (Hons) Digital Management and Marketing is a CIM Accredited Degree and offers a range of CIM exemptions. During your studies, you'll be able to join the CIM as a Studying Member and benefit from access to a wealth of additional study resources and a professional network.
  • Our team of highly knowledgeable and enthusiastic lecturers offer face-to-face sessions and one-to-one support, ensuring you can access help and advice when you need it.
  • Your teaching and tutorial team brings an impressive range of professional experience and academic prowess to the course, so you’ll have the chance to explore and evaluate a range of perspectives relating to your studies.
  • In your final year, you’ll be able to choose option modules that cover specialist subjects such as advanced data analytics (blockchain and digital disruption) or the psychology of digital consumer behaviour.
  • This course is offered in our vibrant Institute of Management environment in Bolton, Greater Manchester. By studying alongside people interested in related subject areas, such as business management, law and finance, you can benefit from a broader range of knowledge and experience that supports cross-disciplinary thinking and inter-professional working.
  • By designing the course assignments and projects to mimic industry pipelines and standards, we aim to give you an industry-relevant education that prepares you for a career in digital marketing and management.
  • We offer opportunities to work from live briefs throughout the programme, giving you the chance to connect with industry partners and benefit from projects focused on current market conditions and technologies.
Key Features
  • The Institute of Management, and the wider University, provide a warm and friendly environment for your studies, with purpose-built teaching facilities and excellent student support and library services.
  • We use small group and tutorial teaching, so you have the opportunity to benefit from the excellent support offered by our teaching staff.
  • A big part of our commitment to your progress is helping you develop your employability and industry networks. So we’ll encourage you to attend guest lectures that give your learning context, offer industry contact, and contribute to your underlying professional development.
  • Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.
  • Innovation and research findings are woven into our teaching. We offer a robust academic underpinning to your studies of business management and digital marketing.
  • We’ll support you to develop sought-after skills such as background research, critical reasoning and problem-solving, as well as professional communication, time management, teamwork, and lifelong learning.
  • We continually monitor and update the course to reflect current and ever-changing digital marketing issues and keep your learning in line with technological advances and innovations.
  • By choosing to study with us, you'll have the chance to enjoy Bolton's many shops, bars, restaurants and leisure facilities. Manchester, one of the UK's most multicultural and lively cities, is less than 20 minutes away by train. Not forgetting, the North West of England is renowned for its beautiful countryside, coastline and heritage. This makes Bolton an ideal base from which to explore some of the best cultural and outdoor activities the UK offers.
Professional recognition

The University of Bolton's BSc (Hons) Digital Management and Marketing programme is a Chartered Institute of Marketing (CIM) Accredited Degree. It includes the following CIM exemptions:

Level 4 CIM exemptions
After graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 4 Certificate in Professional Marketing module 'Applied Marketing and Planning Campaigns'. To obtain the CIM's Level 4 Certificate in Professional Marketing or Level 4 Certificate in Professional Digital Marketing, you'll be required to pass one further elective module. For your exemptions to be valid, you'll need to sign up to study with the CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional unit within five years of graduation.

Level 6 CIM exemptions
Additionally, after graduating from the BSc (Hons) Digital Management and Marketing degree with a 2:2 classification or higher, you'll be exempt from the Level 6 Diploma in Professional Marketing module 'Marketing & Digital Strategy'. To obtain the CIM's Level 6 Diploma in Professional Marketing, you'll be required to pass the 'Innovation in Marketing' module plus one elective module. Alternatively, you could pursue the CIM's Level 6 Diploma in Professional Digital Marketing, in which case you'll be required to pass both the 'Digital Optimisation' and 'The Digital Customer Experience' modules. For both Level 6 qualifications, you'll need to sign up to study with CIM, send evidence of your graduation to the CIM Qualifications Team, and pass the additional units within five years of graduation for your exemptions to be valid.

We are also seeking professional accreditation with the Digital Marketing Institute (DMI).


  • 104 UCAS points. Please see our guide to the UCAS Tariff for examples of how to achieve these points.
  • Any subjects are acceptable at Level 3. Relevant subjects are preferred; for example, business studies, psychology, computing or science.
  • You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent), including English and Mathematics.
  • If you have non-traditional entry qualifications and relevant experience, or a suitable portfolio of work that we consider a reasonable substitute for the qualifications we typically accept for this course, we’ll be happy to consider your application.
  • You may be required to attend an interview and/or provide a portfolio of work.
  • If English isn’t your first language, you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details.
  • If you don’t meet the entry requirements for this course, please consider our BSc (Hons) Business Management with foundation year course.

Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.


As the University of Bolton is well-established as a provider of education across the spectrum of business management and digital technologies, we’re ideally placed to offer degree-level studies in digital marketing and management.

Advances in technology are driving innovations in marketing and retail. The growth in new media platforms, including social media, has led to changes in how consumers interact with brands, products and services. Consumers are demanding more personalised, interactive and entertaining marketing communications, served through constantly evolving digital and online channels via an ever-changing range of devices. Our BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you’ll be well-prepared for a career in digital marketing and management, working for an employer, an agency, or as a freelance consultant.

What can I do with this qualification?

Exciting opportunities are available with big brands, advertising and marketing agencies, and organisations of all sizes needing digital marketing and e-commerce expertise to promote their brands, products or services. They want professionals who can manage digital marketing content and build strategy using their excellent understanding of the content marketing funnel, sound knowledge of data analytics and clear understanding of design for digital, online and mobile platforms. As a graduate of this course, you’ll possess impressive practical and technical prowess in digital marketing, alongside the management and communication skills needed to lead marketing projects.

After graduation, you’ll be well placed to seek roles in digital marketing management, digital campaign management, SEO, PPC, social media management and brand management. You’ll likely also find opportunities in social media content management and strategy, digital advertising, leading business project teams and more general e-commerce roles. Depending on your interests, you might also pursue data analytics, web design, app development, or market research roles.

You’ll also be ready to progress to postgraduate-level studies or professional qualifications to develop your expertise and professional practice further. The University of Bolton offers a range of master’s degrees in business management and creative technologies that could enhance your career prospects and job satisfaction. Moreover, you'll be well placed to pursue additional qualifications and higher levels of membership with the CIM.

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

  • Management
  • Communications and PR
  • Media and journalism
  • Financial management
  • Information systems
  • Purchasing
  • Teaching and education
  • Self-employment
  • Banking
  • Auditing and quality assurance
  • Project management
  • Risk and insurance
  • Research
  • E-tail

Course fees
Home Fees Year of study Total
Entry year2022/232023/242024/252025/26
2022£9,250£9,250£9,250-£27,750
International Year of study Total
Entry year2022/232023/242024/252025/26
2022£12,950£12,950£12,950-£38,850

Important note regarding tuition fees for the 2022-2023 academic year: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance eligibility 2022-2023 policy on www.gov.uk for information.

The fees for a student's course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.

For 2022-2023 entry, the maximum government approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2022-2023 and its current rating in the Teaching Excellence Framework.

Bursaries

Click here for more information about the scholarships and bursaries available to University of Bolton students.


For details of how to apply for this course, please choose your status from the options below:

If you wish to apply for multiple institutions or multiple courses at Bolton for September entry, then apply through UCAS

You can apply for up to 5 courses through UCAS (at the same or different institutions) for a fee of £27. Alternatively, if you only wish to apply for a single course at a single institution then a reduced applicant's fee of £22.50 is applicable.

The online application form and guidance notes are available on the UCAS website.

You will need the following information to complete your UCAS application form:

  • Institution Code Name: BOLTN

  • Institution Code Number: B44

UCAS - Universities and Colleges Admissions Service

Tel: 0870 1122211
Web: www.ucas.com

If you wish to apply for a single course offered by the University of Bolton for any intake, you can apply directly

If you have carefully considered your course and institution choices and decided that this course is the best option for you, you may apply directly to the University using our online application form shown below.

A direct application to Bolton provides the following features:

  • Free of charge to apply

  • Secure, simple and streamlined

  • Contact us directly for any admissions queries

  • Regular updates on your application directly from the University

  • Invites to offer holder events and taster sessions where you can meet your future tutors and get a flavour of university life

NOTE: You cannot apply both through UCAS and directly to Bolton. Submitting an application to any university through UCAS during the same academic year will void any direct application you make to Bolton.

For courses starting in September, please be aware that we are required to share your information with UCAS if we accept you on this course. We will create a simplified UCAS acceptance record on your behalf and return this to UCAS. By submitting your application directly to the University of Bolton, you agree to these terms.

If you are ready to apply directly, please select your chosen start date from the list below.

Before applying, please read the entry requirements section of this page.

If your course runs at multiple locations or has various start dates, please be sure to select the correct application link from the list below.

Before beginning your application, you should have the following information to hand:

  • Details of the educational establishments you attended and dates

  • Your certificates for the qualifications you are using to gain entry to the course – you will need to enter the completion date and upload copies

  • Details of any employment history, including name, address, dates and role

  • Personal statement – this can be either input into the relevant field or uploaded separately

  • Details including e-mail addresses of two referees, at least one of which should be someone who can provide an academic reference

Please make sure any documents you wish to upload in support of your application are in pdf or jpeg format. Personal statements may be word documents.

Please ensure your data is correct at each stage of the application before you proceed to the next page. If you use the back button at any time during the application, you should check the validity of the data you have already inputted.

If you experience difficulties during the application process, contact the Undergraduate Admissions Team on 01204 903394 or UGadmissions@bolton.ac.uk

The University welcomes applications from international students from all over the world. We try to make the application process as simple and as fast as possible for our international applicants.

How you apply is determined by your current location and what you are choosing to study:

  1. Apply direct to the University. Links for the next available intakes of this course are shown below. Please click the link which will direct you to the online application form. Please read the user guidance before completing this.
  2. Apply via one of our approved in-country referral partners. A list of our partners may be found on the International pages of this website.
  3. Apply via UCAS for courses starting in September only – visit www.ucas.com.

Should you have any queries please contact the International Team on +44 (0) 1204 903110 or email international@bolton.ac.uk

  • Apply online: University of Bolton BSc(Hons) Digital Marketing Management - 19 September 2022 (Intake not currently accepting international applications)

University of Bolton Group Partners

Bolton College
University Collegiate School
Alliance Learning
University of Bolton

For valued members of the University of Bolton Group and progressing students, we try to make our application process as simple and as fast as possible.

If you have carefully considered your course and institution choices and decided that this course is the best option for you, you may apply free of charge to the University. By selecting the appropriate link from the list shown below, you will be taken directly to our online application form. Please read the user guidance before completing this, and ensure you upload all supporting documents such as certificates and your personal statement when you apply.

When you are asked to add a contact email address, please ensure you add your college/university email account address as well as your personal address. If you do not add your college address as your contact address, we will be unable to identify you as a partner and offer you the benefits of being part of our group.

NOTE: You cannot apply both through UCAS and directly to Bolton. Submitting an application to any university through UCAS during the same academic year will void any direct application you make to Bolton.

For courses starting in September, please be aware that we are required to share your information with UCAS if we accept you on this course. We will create a simplified UCAS acceptance record on your behalf and return this to UCAS. By submitting your application directly to the University of Bolton, you agree to these terms.

If you are ready to apply directly, please select your chosen start date from the list below.

Before applying, please read the entry requirements section of this page.

If your course runs at multiple locations or has various start dates, please be sure to select the correct application link from the list below.

Before beginning your application, you should have the following information to hand:

  • Details of the educational establishments you attended and dates

  • Your certificates for the qualifications you are using to gain entry to the course – you will need to enter the completion date and upload copies

  • Details of any employment history, including name, address, dates and role

  • Personal statement – this can be either input into the relevant field or uploaded separately

  • Details including email addresses of two referees, at least one of which should be someone who can provide an academic reference

Please make sure any documents you wish to upload in support of your application are in pdf or jpeg format. Personal statements may be word documents.

Please ensure your data is correct at each stage of the application before you proceed to the next page. If you use the back button at any time during the application, you should check the validity of the data you have already inputted.

If you experience difficulties during the application process, contact the Undergraduate Admissions Team on 01204 903394 or UGadmissions@bolton.ac.uk

We look forward to receiving your application and you continuing your academic journey with us!


Lectures introduce the core course content, while seminars allow you to explore subjects in greater detail through both face-to-face and online teaching sessions. Tutorials offer you space to ask questions, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios as a means to help you learn to apply academic theory to real-life scenarios, allowing you to gain insights into current practice in a working digital marketing environment. You’ll also need to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by a variety of visiting experts from relevant employment areas offer you the chance to further develop your technical knowledge and understanding. We work collaboratively with industry partners to create live briefs and offer work placements that give you opportunities to experience current e-commerce and digital marketing practices first-hand.

In terms of assessment, you can expect time-constrained exams, essays, reports, presentations, portfolios, and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.

We also use other forms of assessment to help you learn, provide you with feedback and inform your development. These do not, however, count towards your final module mark.

Modules

The modules listed below may be a mixture of compulsory and optional. You may not have the opportunity to study all the modules shown as part of the course.

  • Professional and Academic Skills Development
  • Business Environment
  • Contemporary Issues in Marketing
  • Information Systems and Big Data Analysis
  • Introduction to Data Analytics
  • Financial Decision Making in Business
  • Project Management
  • Enterprise, Innovation and Creativity
  • Customer Insights
  • Planning Campaigns
  • Business Management and Career Development
  • Business Project
  • Dissertation
  • Strategic Management
  • E Commerce and Contemporary Marketing Practice
  • Integrated Digital Marketing Strategy
  • Psychology of Digital Consumer Behaviour
  • Advanced Data Analytics
  • Digital Marketing Techniques
Assessment methods
LevelAssesment method
Level oneCoursework 42%, Practical exams 32%, Written exams 26%
Level twoCoursework 67%, Practical exams 25%, Written exams 8%
Level threeCoursework 66%, Practical exams 15%, Written exams 19%
Learning activities
LevelLearning activity
Level oneGuided independent study 66%, Scheduled learning and teaching activities 34%
Level twoGuided independent study 66%, Placement/study abroad 17%, Scheduled learning and teaching activities 17%
Level threeGuided independent study 77%, Scheduled learning and teaching activities 23%

Disclaimer

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.

The academic staff detailed above teach across a range of courses in this subject area and may not teach on this course specifically.

Programme Contacts

Lisa Rees-O’Donnell
Programme Leader

L.Rees@bolton.ac.uk

+44 (0)1204 903113

Ian McDonald
Admissions Tutor

I.McDonald@bolton.ac.uk

+44 (0)1204 903687

Enquiry Team
University of Bolton

enquiries@bolton.ac.uk

+44 (0)1204 903903

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Help Centre

We have the answers to your questions, find all the advice and support in one place.

Part of the University of Bolton Group

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Anderton centre2
RiSE pos rgb logo
QQA Scheme Participant