“At the University of Bolton, we take great pride in providing a quality, supportive learning environment for our students.”
Professor George E Holmes DL | President & Vice Chancellor
“...tutors are very supportive and you’re not just a student ID number, at this university you are an individual with a name.”
Ellisse Vernon | BSc (Hons) Adult Nursing
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Every business needs to find and keep customers. Marketing is fundamental to business success and organisations in all sectors need skilled managers with marketing knowledge. By studying the University of Bolton's BSc (Hons) Business Management (Marketing) taught at our London Academic Centre by our learning partners Regent College London, you'll learn how to organise, plan and analyse the business activities essential for efficiently managing a business with a particular focus on marketing.
Mode of Study:
Regent College London
To be confirmed
Business management qualifications open doors and are considered essential whether you want to pursue a career in business or achieve higher levels of responsibility in your current work.
Our BSc (Hons) in Business Management (Marketing) offers a firm grounding in an essential range of contemporary business management subjects combined with the opportunity to focus your studies in the final year. By studying core modules that are common between all our BSc (Hons) Business Management programmes, you'll be exposed to key concepts in marketing and areas such as company law, leadership and people management, strategic management, information systems and big data, project management, finance, innovation and enterprise. This solid foundation will support your advanced studies in specialist subjects, including digital marketing strategy, marketing for E-commerce and global consumer behaviour.
Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts. We'll support you in developing sought-after skills such as communication, data analysis, time management, teamwork, and problem-solving.
We also aim to help you develop lifelong learning skills so that you can take ownership of your professional development for the future, maximising your potential for success.
Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.
Our BSc (Hons) Business Management (Marketing) course is designed to provide a broad understanding of business functions in the business and commercial world, along with with the opportunity to develop expertise in the specific area of marketing.
The course offers you a route into general management and the specialist area of marketing, so you can tailor your skills and knowledge to pursue your chosen career. Areas such as business supply chain management, enterprise, finance, law, retail and people management will also be open to you.
In addition to nurturing academic and sector-specific knowledge, the programme supports your development of key employability skills, such as critical thinking, problem-solving and data analysis. Overall, the course aims to give you an essential appreciation of the skills needed to thrive and adapt in the changing world of work.
Graduates with specialist marketing knowledge underpinned by a broader understanding of how businesses and managers operate have a competitive advantage when entering employment or self-employment. As a graduate of this course, you'll be equipped to enter a wide range of business and management roles in the public, private and voluntary sectors.
Knowledge of the marketing landscape, brand and consumer analysis, and digital communication is valuable for most management roles. You'll be well placed to embark on careers in areas such as retail management, human resource management, customer service management, advertising, merchandising, logistics and supply chain management. You might also pursue a career specifically as a marketing manager or consultant.
You may choose to undertake further study to develop your expertise in a particular area. A wide range of postgraduate and professional development courses are available in specialist areas of marketing such as digital, content and social media marketing, market research or public relations. Alternatively, you could focus your studies on human resources, finance, law, computing or international business management. Studying for an MBA is also another option.
Graduates can also use the qualification as a stepping stone into a range of other careers, bearing in mind that some of these roles may require relevant experience and/or postgraduate study. Some possibilities include:
As an international student you are not allowed to study this course because of the restrictions on your visa.
We offer a wide range of full-time courses in lots of different subjects, many of our courses start in September and January. If you would like to see what courses are available please visit our Course Search.
Important note regarding tuition fees for the 2023-2024 academic year: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for 'Home' fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for 'Home' fee status under the Common Travel Area arrangement. Please read the student finance for EU students web page on www.gov.uk for information.
The fees for a student's course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.
For 2023-2024 entry, the maximum government approved undergraduate tuition fee for UK students is £9,250 per year. The University is able to charge this fee subject to an approved Access and Participation Plan for 2023-2024 and its current rating in the Teaching Excellence Framework.
For details of how to apply for this course, please choose your status from the options below:
Option currently unavailable.
Lectures introduce the core course content, while seminars explore subjects in greater detail. Tutorials allow you to ask questions, ensuring you understand the topics covered in the lectures and seminars. We use case studies and practical scenarios to help you learn to apply academic theory to real-life practical scenarios, allowing you to gain insights into contemporary practice in a working business environment. We'll also expect you to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.
Furthermore, we'll expect you to adopt work-based learning as part of your employment or during a work experience placement.
Guest lectures and presentations by various visiting speakers from relevant employment areas offer you the chance to develop your knowledge and understanding further.
Regarding assessment, you can expect time-constrained exams, essays, reports, presentations, and portfolios. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes.
We also use other assessment forms to help you learn, provide feedback, and inform your development. These do not, however, count towards your final module mark.
The modules listed below may be a mixture of compulsory and optional. You may not have the opportunity to study all the modules shown as part of the course.
|Level one||Coursework 42%, Practical exams 32%, Written exams 26%|
|Level two||Coursework 67%, Practical exams 25%, Written exams 8%|
|Level three||Coursework 66%, Practical exams 15%, Written exams 19%|
|Level one||Guided independent study 66%, Scheduled learning and teaching activities 34%|
|Level two||Guided independent study 66%, Placement/study abroad 17%, Scheduled learning and teaching activities 17%|
|Level three||Guided independent study 77%, Scheduled learning and teaching activities 23%|
The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.
The academic staff detailed above teach across a range of courses in this subject area and may not teach on this course specifically.
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