How True to Life is the Apprentice TV programme

The 18th series of the BBC’s Apprentice TV programme has recently hit our screens, and we’re sure a lot of you budding entrepreneurs will be watching it religiously!

In Lord Sugar’s hit TV series, contestants are put to the test in a series of challenges focused on buying, selling, marketing, and team management. But how closely does this show mirror the complexities and nuances of real-world business?

The essence of business in challenges

The Apprentice regularly features tasks that require contestants to buy products at the lowest possible price and sell them for a profit. A prime example of this was in last year’s shopping list task, where candidates were required to head to Brighton to find nine specific items at the best possible price.

While these challenges highlight fundamental business skills such as negotiation, cost management, and salesmanship, they sometimes simplify the complexities of real-world trading. For example, buying tasks rarely delve into the long-term relationships businesses cultivate with suppliers or the intricacies of contract negotiations. Similarly, selling tasks focus on short-term gains rather than sustainable sales strategies or brand building.

Marketing and branding

The same level of simplicity applies when it comes to tasks involving marketing campaigns or branding for new products. The compressed timeline and emphasis on drama means the following is often overlooked:

● The depth of market research needed
● Ongoing customer engagement
● The iterative process of brand development

The reality of team dynamics and leadership

The Apprentice TV programme is known for its pressure-cooker environment, where contestants must work in teams under tight deadlines. This aspect of the show mirrors the high-pressure situations often found in business, highlighting the importance of leadership, communication, and conflict resolution. Yet, the competitive nature of the programme sometimes encourages backstabbing and drama over collaborative problem-solving and ethical leadership practices.

Also, while the boardroom scenes do give a glimpse at how directors and owners may evaluate your performance, it’s important to remember the show puts entertainment first. The focus on blaming an individual is not something we tend to see reflected in successful businesses. Instead, the best companies focus on how to move forward and ensure mistakes aren’t repeated.

Step into the world of business

You don’t need Lord Sugar to understand the secrets of business success. Instead, join us at the University of Bolton. Our Business Management degree gives you a comprehensive foundation in the essentials of business, from strategic planning and financial decision-making to marketing and leadership, all within an inclusive and supportive learning environment. 

Ready to take the first step towards a dynamic career in business? Contact us for more information at enquiries@bolton.ac.uk or call 01204 903903. Turn your business aspirations into reality.