Creative Economy: How Digital Arts Degrees Foster Industry Innovation

Digital arts degrees are increasingly vital to the UK’s economy, preparing students with the skills needed to drive innovation across various industries. They blend artistic creativity with technological proficiency, helping graduates contribute meaningfully to sectors such as media, entertainment, fashion and design.

The UK’s creative industries are a significant economic force, contributing £126 billion in gross value added and employing 2.4 million people as of 2022. Digital arts graduates bring fresh perspectives and technical skills, and their expertise is essential in adapting to the rapidly evolving digital landscape where creativity and technology overlap to create new opportunities.

Emerging fields and technological advancements

As the creative industries evolve, new disciplines and roles are emerging. Designers and artists are required to adapt to shifting digital landscapes and explore tools that are outside the scope of traditional creative practice. The rise of digital fashion has created new roles for designers who can come up with virtual garments for gaming avatars or social media influencers. The integration of Artificial Intelligence (AI) into creative processes is also reshaping the industry. While AI presents challenges, it also offers opportunities for innovation in areas like content creation and design. Digital arts graduates with an understanding of AI’s capabilities and limitations are well positioned to lead in this space.

Real world applications and integration

The University of Greater Manchester’s digital arts programmes emphasise practical experience through live briefs, industry collaborations and competitions. For instance, students have participated in projects like the ‘Stop Loan Sharks’ campaign which develop impactful designs that address real societal issues. These opportunities enable students to apply their skills in real-world contexts, enhancing their employability upon graduation.

The university maintains strong links with local and regional arts organisations, such as the Octagon Theatre and Bolton Film Festival, providing students with networking opportunities and exposure to the professional creative industry.

Career opportunities and industry demand

Graduates with digital arts degrees can find opportunities across a multitude of sectors, including:

● Film and television production

● Video game design and development

● Digital marketing and advertising

● Virtual and augmented reality experiences

● Interactive media and user experience (UX) design

● Visual effects and animation

● Graphic design, branding and web design

● Photography and videography

The demand for top talent in these areas continues to grow, given the creative industries are expanding at a rate faster than the overall economy, representing a stable career choice for young creatives. Many students even go on to build freelance careers, start their own creative businesses or join exciting start ups.

If you’re interested in a career that combines cutting-edge technology with creative spirit, a digital arts degree could be your launchpad to a wide variety of industries. Get in touch with our team today by calling us on +44 (0)1204 900 600 or sending an email to enquiries@bolton.ac.uk to explore your options for a dynamic and innovative career.