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“To be a distinctive teaching intensive, research informed university known for the quality of our staff, our facilities and our links to employment sectors”

We will capitalise on our regional strength to build a national and international brand by enhancing the quality, reputation and perception of the organisation. This aim will be achieved through consolidation, focus, differentiation and the creation of value through teaching, learning and knowledge exchange. The University and all its programmes will present a distinctive competence and unique excellence. As an organization striving for the highest quality in all we do, we will offer our students the very best teaching intensive experience underpinned and informed by high quality research

Key Priorities	Key Objectives
The student experience and student satisfaction Focusing upon an intensively supportive teaching and learning environment Investment in staff – developing our existing staff as well as making new appointments Investment in IT infrastructure Robust and well-developed communications strategy A robust planning cycle to design, implement and monitor Local plans which will deliver the main strategic plan Strong quality assurance processes and procedures	Continue to improve the student experience Develop the brand and our reputation Improve student recruitment, retention and employment Develop applied research and knowledge exchange Create a network of partner employers and improve the employability of our graduates Develop appropriate off-campus provision Invest in new facilities and continuously improve the estate Be financially sustainable Be outstanding in all aspects of provision

Key Priorities

Key Objectives

The student experience and student satisfaction
Focusing upon an intensively supportive teaching and learning environment
Investment in staff – developing our existing staff as well as making new appointments
Investment in IT infrastructure
Robust and well-developed communications strategy
A robust planning cycle to design, implement and monitor
Local plans which will deliver the main strategic plan
Strong quality assurance processes and procedures

Continue to improve the student experience
Develop the brand and our reputation
Improve student recruitment, retention and employment
Develop applied research and knowledge exchange
Create a network of partner employers and improve the employability of our graduates
Develop appropriate off-campus provision
Invest in new facilities and continuously improve the estate
Be financially sustainable
Be outstanding in all aspects of provision