This course is 'Subject to Approval' and has not yet completed the University’s approvals process. Whilst we are confident that the course will be approved, there is the possibility that the course may not run or may be subject to alterations. This course is due to be validated by August 2021 after which we will write to all applicants who have applied for the course to let them know the outcome and of any changes. In the event that a course is not approved the University will make reasonable efforts to offer an alternative course at the University.

BSc (Hons) Cyber Consumer Intelligence

Our career-focused, forward-thinking BSc (Hons) Cyber Consumer Intelligence degree could be the business specialism of the future. Combining essential knowledge of marketing communications, consumer psychology and data analytics with targeted development of the transferable and employability skills that employers really want, this course is ideal if your ambition is to stand out to employers.

Cyber Consumer Intelligence

Key information

Award:

BSc (Hons)

Mode of Study:

Full-time

Duration:

3 years

Location:

University of Bolton

Start date:

To be confirmed

Course Details

Big data, cyber laws, consumer data analytics, cyberpsychology, algorithms and AI are revolutionising and transforming how we do business. Being able to adapt and work effectively in a digitally enriched business environment are key attributes required of business graduates by employers. The University of Bolton’s BSc (Hons) Cyber Consumer Intelligence degree directly addresses the skills and knowledge required to succeed in the future of business.

This cutting-edge course skilfully combines the concepts of data analytics, consumer cyberpsychology and multichannel marketing communications. Our primary aim is for you to graduate ‘work-ready’ so that you’re immediately able to impress employers in today’s fast-moving industry. Our expert and dedicated team will guide you as you explore current and emerging trends in global business, focusing on concerns for consumers, organizations and brands. We’ll help you gain the knowledge, understanding and ability to apply a combination of skills related to data science, consumer cyberpsychology and marketing communications in order to deliver cutting edge multichannel marketing solutions. We’ll also support you to identify and build essential transferable and employability skills so you can gain the hard and soft skills needed for career success.

During this course, you’ll have the chance to experience simulations of real-life business and troubleshooting situations. We’ll explain and demonstrate how the concepts we teach can be applied in the real world. We’ll guide you as you learn to identify what skills are required in specific contexts to solve problems and help you to develop those skills. You’ll explore how to apply and evaluate your skills and knowledge, integrating them with the theories and ideas you’ve gained during your studies. In particular, we’ll help you focus in on the kind of job roles that interest you most and work towards building a CV and portfolio that’s ready to impress potential employers.

Highlights
  • The University of Bolton, including the Institute of Management Greater Manchester, provides a welcoming and friendly environment for your studies with relatively small class sizes, purpose-built teaching facilities, and excellent student support and library services.
  • You can expect simulated real-life business scenarios, role-play assessments and day trips to prominent businesses in the North West. These activities aim to help you gain experience of business processes so you can identify and develop in-demand skills and explore potential job roles.
  • Our industry‐engaged staff have strong links with organisations across the range of public, commercial and industrial sectors, offering opportunities for industry masterclasses and lectures, site visits and networking.
  • We’ll explore how concepts from consumer psychology, marketing and business intelligence are applied in areas such as web analytics, email marketing, search engine optimisation and online advertising.
  • We’ll focus on your individual needs, and provide personalised support to help find the learning strategies that best support your learning and ultimate success.
Key Features
  • Our team of highly knowledgeable and enthusiastic lecturers offer face-to-face sessions and one-to-one support, ensuring you can access help and advice when you need it.
  • We offer an engaging programme of visiting speakers so you can enjoy masterclasses with industry professionals, gaining insights into contemporary issues, developments and practice in data analysis, consumer psychology, marketing and the broader commercial environment.
  • Course materials are available online, allowing you to prepare work at home and make the most of the highly interactive in-class tuition.
  • Contemporary research findings are woven into our teaching. We offer a robust academic underpinning to your studies of cyber consumer intelligence.
  • We use a highly-regarded and innovative interlinked assessment strategy that encourages and supports you to make connections between modules. Combining assessment from different modules helps you to see the links between topics and pool your learning from a range of activities and experiences. Known as synoptic assessment, this strategy enhances your overall learning experience by helping you to see the ‘bigger picture’. Learning how issues and themes connect deepens your understanding of the relationships between concepts, making the whole course more enjoyable and rewarding.
  • We’ll also encourage you to build a portfolio of evidence about your employability skills. We'll guide you to effectively represent the projects and tasks you’ve completed during your studies so you'll be ready to impress potential employers.

  • 104 UCAS points
  • Any subjects are acceptable at Level 3.
  • You should also have five GCSEs at grade C or above or grade 4 to 9 (or equivalent) including English Language and Mathematics.
  • We’re happy to consider your application if you have non-traditional entry qualifications provided you can demonstrate relevant experience or a suitable portfolio of work that is deemed a reasonable substitute for the above qualifications. We'll consider your application in line with the University’s Recognition of Prior Learning (RPL) and Recognition of Prior Experiential Learning (RPEL) procedures as appropriate.
  • You may be required to attend an interview and/or provide a portfolio of work.
  • If English isn’t your first language you’ll also need IELTS 6.0 with no less than 5.5 in any band (or equivalent). We also accept a range of other English language qualifications – please visit our English Language Requirements web page for more details.

Where changes are made to material information contained in this course description or a decision is taken to suspend a course between the offer of admissions and enrolment, we will inform applicants at the earliest possible opportunity and will outline the various options available to the applicant.


As a graduate of this degree, you’ll possess an impressive combination of skills and knowledge. In addition to a strong theoretical and practical knowledge of the core disciplines underpinning cyber consumer intelligence, you’ll be able to demonstrate essential employability and transferable skills. These will include skills such as collaboration, communication, analytical, problem-solving and creative thinking that are in high demand in a technologically advancing business world and e-commerce sector.

You’ll also possess key academic skills in research, critical thinking and lifelong learning that will support you to adapt to new challenges during your career and prepare you for postgraduate study if you wish to pursue higher-level learning.

What can I do with this qualification?

As a graduate of our BSc (Hons) Cyber Consumer Intelligence, you’ll be primed to take on roles such as marketing analyst, web marketing specialist, consumer insights analyst, multichannel marketing communications specialist, marketing data analyst, consumer behaviourist and marketing research intelligence officer.

On successful completion of the course, you’ll be well prepared for a career in business intelligence and to work your way up to positions of greater responsibility and leadership. You’ll also be ready to progress to postgraduate-level study or IT certification to develop your expertise further. Popular areas for further study include management, marketing, statistics and finance.

Studying for a PhD or professional doctorate is another option.

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. Possible employment areas include:

  • Management
  • Digital copywriting
  • Teaching
  • Research and development
  • Self-employment
  • Project management

Course fees

Important note regarding tuition fees for the 2021-2022 academic year: EU nationals who meet residency requirements (have settled or pre-settled status) may be eligible for ‘Home’ fee status. If you do not meet these residency requirements, overseas fees will apply. Irish citizens living in the UK or Ireland will be eligible for ‘Home’ fee status under the Common Travel Area arrangement. Please read the student finance eligibility 2021-2022 policy on www.gov.uk for information.

The fees for a student’s course of study will be set for the normal duration of that course subject only to inflationary increases – measured by the Consumer Price Index (CPI) recorded in March each year to take effect for subsequent start dates.

Additional costs

There may be some additional or optional costs associated with this course. These will be published after approval of the programme.


For details of how to apply for this course, please choose your status from the options below:


Lectures will be used to introduce the core course content, while seminars will allow you to explore subjects in greater detail. Tutorials will offer space for you to ask any questions you have, ensuring you understand the topics covered in the lectures and seminars. We use live-briefs, case studies and role-play scenarios to help you learn to apply academic theory to real-life practical scenarios, helping you to gain insights into contemporary practice in a working business environment.

You’ll also be expected to undertake considerable guided independent study; for instance, library research and background reading, preparing for seminar and tutorial activities, and working on assignments.

Guest lectures and presentations by a variety of visiting speakers from relevant employment areas will offer you the chance to further develop your knowledge and understanding.

In terms of assessment, you can expect a range of assessment methods including presentations, portfolios, reports, live project and others. These contribute to your final module mark and allow you to demonstrate that you have met the learning outcomes. We also use other forms of assessment to help you learn, provide you with feedback, and inform your development. These do not, however, count towards your final module mark.

Disclaimer

The university will use all reasonable endeavours to deliver your course as described in its published material and the programme specification for the academic year in which you begin your course. The university considers changes to courses very carefully and the university will minimise any changes. Please be aware that our courses are subject to review on an ongoing basis and changes may be necessary due to legitimate staffing, financial, regulatory and academic reasons. The content of course modules and mode of associated assessments may be updated on an annual basis. This is to ensure that all modules are up-to-date and responsive to employment and sector needs. The published course material and the programme specification contain indicative ‘optional modules’ that may be subject to change due to circumstances outside of our control. For this reason, we cannot guarantee to run any specific optional module.

Programme Contacts

Nurun Nahar
Programme Leader

N.Nahar@bolton.ac.uk

+44 (0)1204 903178

Enquiry Team
University of Bolton

enquiries@bolton.ac.uk

+44 (0)1204 903903

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