Search for effective digital marketing in ecommerce
Wednesday 28th November 2018 (18:00 – 20:00)
Book your place for this event
This event hosted by the Chartered Institute of Marketing (CIM), will provide the latest advice and tips on how to apply search marketing techniques to sell more through online channels. The event is ideal for marketing professionals and students looking to learn how digital marketing can be applied most effectively within ecommerce scenarios.
Topics will include:
- SEO strategies for ecommerce and how to apply them to a business
Effective SEO is critical to ecommerce businesses, as the majority of online purchases start with an online search. Discover the 5 stages of the SEO process and the common challenges faced by online retailers.
- If your blog isn’t for selling then what is it for then?
If your blog isn’t a sales tool then why even have one? Discover what you should be using your blog for and how to deliver content that meets your customers’ needs and resonates with your audience.
- Realise the value of outreach and how to make it work for an online store
Outreach is a fantastic way to get your brand, products and services in front of the right people. Discover how you can build relationships with influencers that can build your online presence and engage new customers.
Jon Hunter, Search Director, every1
With over 20 years’ experience in the digital sector, Jon applies a tailored, consultative approach and believes ‘one certainly doesn’t fit all’ when it comes to SEO. Leading brands he’s worked with include Go Compare, Oxfam and Lloyds Pharmacy.
Chris Worthington, Content Strategist, every1
Chris leverages his background in filmmaking and scriptwriting to create content that has a clear focus on delivering on audience need and expectation. Chris has written for a number of brands including the NHS, FSB (Federation of Small Businesses) and HCA Healthcare UK.
Lauren Henley, Digital PR & Outreach Manager, every1
With over 6 years’ experience in SEO with a focus on bloggers and outreach, Lauren is skilled at managing the relationships between bloggers and brands. Lauren contributes to industry publications such as Search Engine Journal and has worked with major brands such as Gumtree and Sainsbury’s.
every1 are a leading digital marketing agency based in Preston, Lancashire. Specialisms include search marketing, web design & development and conversion optimisation.
18:00 Registration, networking and snack refreshments
18:30 Presentations and Q&A
Institute of Management
Great Moor Street