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04/11/2020
For the first time in Olympic history, the abled body and disabled events will share the same logo. But after the reveal of the highly anticipated logo for the 2024 Paris Summer Olympics and Paralympics, some people may not be happy about that.
The illustration design depicts a female face combined with the iconic Olympic gold medal and torch. The committee for the Olympic logo faced a wave of negative backlash, so it comes as no great surprise that, unlike other years, no single person is claiming responsibility for the design.
Renowned design director of Cactus, Sarah Berkheimer commented: “To be in charge of designing something as culturally ubiquitous as the Olympics cannot be an easy task. And as a designer, I can only sympathise with the enormity of the challenge behind creating a mark that will be everything to everyone.”
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University of Bolton, Deane Road, Bolton. BL3 5AB
Part of the University of Bolton Group
University of Bolton, Deane Road, Bolton. BL3 5AB
Part of the University of Bolton Group