Management or Marketing | Securing success in a post-Covid world

Categories: Business Management, Retail, Logistics and Supply Chain Management, Undergradute

30/07/2021

Management or Marketing | Securing success in a post-Covid world

With so many things uncertain moving into 2021 with the coronavirus pandemic, business success can seem a daunting challenge. Research has shown that 80% of new businesses don’t make it past the first year (according to The Telegraph), so what can you do to beat those odds? We believe our Business Management (Marketing) BSc could be the answer.

The trick is to not see the current state of the coronavirus world as a roadblock, but more importantly, embrace it as an opportunity. As more and more business is done online and remote working becomes the new normal, business innovation is on the rise. If the needs of customers are evolving, so too must the business. But how best to ensure your success?

It’s not business OR marketing
We’re often asked the question ‘should I study business or marketing?’. Our answer has varied, but in a world of tighter budgets and smaller teams, it is those who adapt that will thrive. Likewise, if you’re interested in business management or marketing management, it’s a combination of those skills that will support your business ambitions. A business and digital marketing degree will form your career road map.

That’s why the Business Management (Marketing) BSc is such an important course. Whether you’re interested in starting your own business or being employed, someone with a deep understanding of how to grow a business and how to use digital and marketing management will succeed over the competition almost every time.

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