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For the first time in Olympic history, the abled body and disabled events will share the same logo. But after the reveal of the highly anticipated logo for the 2024 Paris Summer Olympics and Paralympics, some people may not be happy about that.
The design depicts a female face combined with the iconic Olympic gold medal and torch. The committee for the logo faced a wave of negative backlash, so it comes as no great surprise that, unlike other years, no single person is claiming responsibility for the design.
Renowned design director of Cactus, Sarah Berkheimer commented: “To be in charge of designing something as culturally ubiquitous as the Olympics cannot be an easy task. And as a designer, I can only sympathise with the enormity of the challenge behind creating a mark that will be everything to everyone.”
With its homage to female athletes and the use of a shared symbol for both the Olympics and Paralympics, the logo represents a move towards a more inclusive games and highlights diversity. However, many argue that although the idea is clever and thought-provoking, the design itself is lacking, and distracts from the message it portrays.
In planning and preparing for the 2024 Olympic Games, the Paris Organising Committee (POC) of the Olympic Games regards diversity and inclusion as the driver for their campaign. A spokesperson for the POC stated: “The Paris 2024 concept started because we wanted to create the games in collaboration with the people, for the people. This attitude, at this early stage, has never been seen before. Understanding communities and their diversity is the best channel to bring to life our promise that sport, can change lives.”
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