Typefaces hold more power than you think
18 May 20
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Ellisse Vernon | BSc (Hons) Adult Nursing
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To stand out from the competition, brands need to create a memorable visual impact. With an artistic eye and fresh thinking, could you develop the graphic design skills to deliver their brief?
Graphic design covers branding, advertising, website design and publications. It is the art of combining images, text and design to deliver a memorable message. As the human brain can process visual information 60,000 times faster than written text, graphic design plays a vital role in sales and marketing.
A Graphic Designer could design the branding for a start-up company. They could focus on the launch of a seasonal range or create gift packaging for a leading brand. No matter what the brief, the aim is to promote the right image for the company; an image that resonates with their target audience and reflects their offer.
If you are naturally creative, have a rich imagination and are known for your original thinking, studying for a career in graphic design could be of interest. In addition to having artistic talents and a good eye-for-detail, IT skills are a must.
Successful graphic designers try to approach the project from the perspective of the ideal customer. For this reason, an interest in what influences consumer behaviour is also essential. Not all customers will think in the same way as you, so how can you get their attention?
A degree in Graphic Design will cover the principles of good design and business marketing. You’ll be set briefs to work on, building a portfolio of work in the process.
A Graphic Design degree and a strong portfolio can open so many different doors to roles. Most graduates will start out working for an agency or as part of an in-house marketing team and with experience under your belt, there will be chances to apply for your career to progress.
With every brief, you’ll face a new challenge. This variety appeals to many with a creative mind, does it appeal to you?