Carol Brown- Lecturer in Business and Management

Teaching Responsibilities

Modules Taught:  Marketing Principles, Consumer Behaviour, Sales Management and Marketing Planning, International Marketing Management and Academic and Professional Skills.

BSc Business and Management Undergraduate Programme - Year One Lead

Overview

I joined the University in early 2015 following 5 years teaching marketing and communication in Higher Education, most recently with the University of Liverpool.

Prior to that, I worked as a marketing and organisational communications professional, with experience in private and public sector organisations, including BBC, Airtours, Royal London Insurance and Littlewoods Shop Direct Group.  

Following 10 years in marketing and communications management, I completed an MSc in Corporate Communication Management at University of Salford, prompting a move to roles supporting market-led transformational change, acting as trusted internal communications advisor to senior teams driving cultural and transformational change.  This gave me extensive experience in employee engagement, working in PMO structures, building functional departments and workstreams.

My consultancy experience includes marketing communications, internal marketing and communications, training and coaching. I’m also a qualified teacher

Publications

Mason, R. and Brown, C.T. (2013) Defining Social Business - Share or Shareholder? Journal of Social Business, 3 pp.102 - 117