Barbara Waters
Principal Lecturer (Marketing & External Relations)
BA(Hons), MSc, Dip M, MCIM, CText ATI, FHEA
Email: B.Waters@bolton.ac.uk|
Web: data.bolton.ac.uk/staff/bw2|
Barbara Waters has a first class honours degree in Textile Marketing from the University of Huddersfield and an MSc in Marketing from the University of Salford. She joined the University of Bolton in 1991, becoming a Senior Lecturer in 1992 and a Principal Lecturer in 2005. She is currently responsible for market research, development and management of UK and international partnerships and the development of promotional activities within the School of the Built Environment & Engineering. She teaches undergraduate and postgraduate modules in fashion, marketing and international business, and is a Chartered Marketer.
Research Interests
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Viral & Internet Marketing
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Strategic Planning
Teaching
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Marketing & the Consumer
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Business Studies
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Fashion Issues
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Fashion Retailing
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Fashion Accessories
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International Textile/Fashion Business
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Global Fashion Industry
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Product Innovation